Gen Z has the fastest-growing buying power of any generation — but it's still one of the most misunderstood and challenging age groups to market to.
Gen Z's craving for authenticity has turned traditional tactics upside down, and in the age of social media platforms like TikTok, it's time to take advantage of that.
Millennials vs. Gen Z: Why You Need to Know the Difference
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. These six data-backed facts between the two demographics show that the differences are strong and being able to take account of them in your marketing strategy could lead to a customer for life →
5 Things Gen Z Will Spend Money On & Why Marketers Need to Care
Generation Z holds a purchasing power of over $143 billion and are spending differently than their millennial counterparts — but why should you care? Understanding Gen Z's spending habits and what they will spend their money on can go a long way with Gen Z and all other audiences →
Free Buyer Persona Generator
Ready to improve your marketing to Gen Z and millennials? Create a free buyer persona using this generator that your entire company can use to market, sell, and serve better.
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